Brand strategy (mother style) is an all encompassing approach that optimises your brands visual identity, communications and experience to make sure it’s going to work.

Every activity (advertising + press related) links back to your brand strategy and that’s why it’s so important.

Your brand strategy needs to communicate your own key information, inspire, educate and convert customers & of course, not be shit.

Initially I can create a brand strategy from scratch, optimise or evolve what you have. Once we’ve established ourselves where we want to be in this department I keep a holistic eye on this point to make sure your brand strategy is 1) being adhered to across all your activities and 2) evolving and growing as your business and customer needs evolve and change.

What’s different here compared to the point above is that we treat you (the person) as the business. I create a well considered brand and messaging strategy that aligns with what you’re trying to do.

This could be for many reasons:

• You’re an influencer that wants to really capitalise on your profile by honing in on your niche and learn how to market yourself to brands whilst staying connected to your growing audience

• You’re a celebrity with an e-com brand or offering a service that wants to create a concise multi-platform marketing, messaging and brand strategy that ticks all the boxes in all the areas. Sell your product/service, stay connected to your audience, stay on brand for what you’re known for, not look like a sell out, etc etc.

• You’re someone with an established profile that wants to diversify or move away from something but doesn’t know how

• You’re so busy you don’t want people to think you don’t care by seeming to be out of touch

• Or, you’re wanting to add something new to your profile and want it to make sense to people

DW, mother is here to help strategise, execute, guide and mange this to ensure you get the best result.

One of the only tasks mother can mange end-to-end is Influencer Marketing.

When done properly Influencer & KOL Marketing can be really successful (conversions) and useful (for your brand strategy).

I’ve been doing Influencer Marketing for over a decade and have absolutely mastered it. No one does this like mother and it’s because no one has my experience, my global contact list or my ability to execute this in line with everything else you have going on.

Launching a sale or new product should be positioned in a way that is customer first. Meaning you’re launching this for the customer, not to sell to the customer.

Customers are smart, they know when they’re being taken advantage of. Your campaigns need to feel like a solution to them and that first comes down to 1) your reason for launching and 2) your messaging strategy.

After you’ve identified these things you can get to topics like budget, content, platforms etc.

Mother is here to strategise and plan your campaigns from start to finish. Putting the strategy and messaging first then linking in things like influencers, ad creatives, ad messaging, social content, email messaging etc to ensure a perfectly executed, well communicated and purpose-led launch that leaves your customers feeling like you care about them rather than the money they’re spending.

Consulting is mother’s favourite category because it’s where the most interesting solutions and ideas are created.

In my 10+ years working in marketing/brand strategy etc I’ve had a lot of experience in a lot of different areas. It’s very common when I’m listening to clients that we identify a new area I can help in.

I’ve launched loyalty programs, consulted on packaging design, retailer merchandising, etc etc. The list is endless so I can’t list it all. Plus, I don’t want people to look at it as a shopping list bc that’s not very fun.

Consulting (mother’s way) is always based on an hourly rate and is the best compliment to existing work we are doing as well as getting a foot in the door to start our relationship together.

Mother has planned & executed numerous events in the past and is open to doing more if the event itself is cool.

I’ve also done many speaking engagements to peers as well as students about Brand Strategy, Marketing and 21st Century Entrepreneurship.

These two things are not necessarily a “service” people come to me for but it’s something I am open to exploring more so if you’ve got something on your mind, LMK (let mother know) and let’s see what happens.